Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.
BAT Smart Contracts & Economics
Co-founded Kerf Software. Machine Learning, Forecasting & Quantitative Finance
Brand & Interaction Design
Previously: EFI/Fiery, Co-creator: eBeam & Luidia, Percipo. Advising Circullio
Previously: AOL, Netscape
Previously: Co-founded Joyent. Deputy Editor WSJ, Brussels.
Ledger & Wallet Systems
PhD, UC Irvine. Creator: SNMP; Previously on the Internet Engineering Task Force
Electron & Chromium Integrations
Previously: J.D. Power, Korrelate
Automation & Wallet Systems
Imperial College, previously MSR
Brave Advisor; Previously: Coinbase, Lookout, Qualcomm
The Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Angel Investor; previously: Facebook, Google
The Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.